Meghan Markle dubbed 'Duchess of fake stock' as wine launch looms

Meghan Markle could be risking being named "Duchess of fake stock" if her wine ends up selling suspiciously quickly, according to a PR expert. The Duchess of Sussex is bracing for her brand's next big launch, a rosé sourced in Napa Valley, California, which will be available to purchase from Tuesday, July 1, 4pm BST.

But a PR expert has issued a dire warning ahead of the wine's launch and said that if it ends up being gone too quickly, so will her brand's credibility. Meghan previously launched two collections for As Ever, back in April and earlier this month, with both releases selling out quickly - the first one sold out within minutes, while the second one completely sold out after a few hours.

Eric Schiffer, reputation crisis strategist for public figures, told the Express: "If Meghan's Napa rosé vanishes at 11 a.m., retailers will dub her the Duchess of Fake Stock."

He continued: "That means if July's rosé is 404 at checkout, so is her brand's credibility."

The expert added that another "four-hour sell-out" will cause shoppers to accuse her of a "scam," which will in turn discourage them from supporting As Ever in the future.

Mr Schiffer said: "Another four-hour sell-out and shoppers will scream scam and toss the potential of buying a bottle in the dumpster fire.

"If the cork pops faster than fans click, her brand looks like the royal Ponzi of pantry products."

Following her second sold-out launch, Meghan took to her brand's Instagam to thank her followers for their support.

She wrote in a post: "It's true. From our hearts to your homes: thank you for being here. You're the sweetest part of what we do!"