Amazon issues urgent deadline today - 7 epic offers you simply can't afford to miss

Amazon's big Prime Day sale event has been dishing out deals all week with money off TVs, tablets, smartphones and more. It's been one of the best times to go online shopping, and there's still time left to bag a serious bargain. Prime Day ends at midnight tonight, July 11, so as long as shoppers act now they can cash in on the discounts.

If you don't have time to trawl through all the endless offers, the tech team at Express.co.uk has been online shopping and picked our top 7 price cuts, including epic Apple offers and a cost cut to our favourite headphones. Just remember that you will need a Prime account - £8.99 per month - to take advantage of the offers.

NOW £659 - SAVE £140

The Apple Watch Ultra 2 is one of our favorite smartwatches and it's now way more affordable thanks to Prime Day. This device usually costs a whopping £799 but Amazon's sale has slashed that to just £659. For that money you get a wearable made from tough titanium that makes it far more durable. It's also gets a bigger display, longer battery life and bonus extras such as Action Button and SOS alarm.

If you want the most feature-packed wearable from Apple, this is it.

SEE THE APPLE WATCH DEAL HERE

NOW £179 - SAVE £50

Fancy upgrading your current AirPods? The more premium Pro buds are currently discounted, which means you can pop them in your ears for just £179 - that's one of the lowest prices we've seen. These mini music makers feature impressive sound, Active Noise Cancellation, Spatial Audio and decent battery life.

They also offer new Hearing Test and Hearing Aid options which do exactly what they say on the tin.

SEE THE AIRPODS DEAL HERE

NOW £269 - SAVE £180

We love the Sonos Ace cans, but at launch, they were simply far too expensive. Now, thanks to Prime Day, you can pick up these comfy noise-cancelling headphones for just £269, which finally makes them far more affordable. For that price, you get solid sound, long battery life and an instant connection to your Sonos soundbar. That means you can watch a blockbuster movie without disturbing the family.

SEE THE SONOS ACE DEAL HERE

NOW £39.99 - SAVE £30

The Fire TV Stick is a tough streaming device to beat. If you want the best of Amazon's devices, then the 4K Max is top dog, and currently it's at its lowest ever price. For just £33.99 you get a gadget that offers speedy streaming, powerful processor and exclusive Ambient Experience which transforms your telly into a work of art. Don't forget, you can also add the Alexa Voice Remote Pro and pay just £20.99 more with this channel changer getting an in-built alarm, customisable buttons and backlit keys.

SEE THE DEAL HERE

NOW: £59.99 - SAVE £25

You won't find a better deal on a Fitbit anytime soon. We've worn the Fitbit Inspire 3 for testing then for several weeks afterwards, and can heartily recommend it. It's a slim, lightweight fitness tracker with superb battery life up to ten days, a small colour screen and full waterproofing so you can wear it in the shower or for a swim.

It lacks built-in GPS and can't track as many sports as pricier Fitbits, but for most people it's more than enough tech to have on your wrist.

SEE THE DEAL HERE

NOW: £71.24 - SAVE £32.75

There are more expensive Kindles with marginally better screens, but for the vast majority of readers this is the Kindle to get. The small e-reader can fit into most jacket pockets and comes in black or matcha green, with weeks of battery life on a single charge.

If you have an old Kindle, you'll notice a better-lit screen and faster page turns. The 16GB of storage is more than enough to store thousands of books and audiobooks, which you can listen to using Bluetooth headphones.

SEE THE AMAZON KINDLE DEAL HERE

NOW £285 - SAVE £44

Apple discounts are rare, let alone ones this good. The latest 11-inch iPad only came out in March, but right now you can get it for £285, down from its RRP of £329.

The tablet will suit everybody, from kids who ended a Netflix screen right up to artists or designers who can buy the optional Apple Pencil to create using professional apps. It has 128GB storage, front and back cameras for photos and video calls, and Apple's promise of all-day battery life.

SEE THE iPAD DEAL HERE

Amazon Prime Day is an annual Amazon sale that has run in the UK every year since July 2015. It was originally launched as a one day discount event to celebrate Amazon's 20th birthday, but has since morphed into a several-days-long sale.

Items from all corners of Amazon are discounted, but it's a particularly good sale if you are after technology or a new gadget. Phones, tablets, smartwatches, fitness trackers, earbuds, headphones, air fryers and everything in between will see prices slashed.

You can only access special deal prices during Prime Day if you are an Amazon Prime subscriber. This costs £8.99 per month but you can also sign up to a free 30-day Prime trial to get Prime at no cost, getting you in on the action. You can cancel your subscription, or pay £8.99 from the second month.